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165% More Brand Presence By Using Internet

Survey: What do you do during TV advertisements? 39% changes the channel, 37% speaks with someone in the room, and 34% surfs the Internet.

Wednesday, February 24, 2010

©image: Chuck Coker

“Adding Internet to the advertising mix, in addition to other traditional media, contributes in increasing your reach. This is because Internet has now massive reach among consumers, and they mix it with print and radio.”

An article in Theslogan Magazine details other findings of a study called “Media Meshing”, conducted by Microsoft, covering the relationship between Internet and TV ads.

One of the most interesting results of the survey was that when asked “what types of advertisements work best for communicating a new brand or product”, one out of two respondents answered “Internet advertisements”.

Source: theslogan.com

Insight

online presence Internet Internet advertising brand brand image brand building media mix Marketing and Sales Management

E-Marketing: Effective and Low Cost

July 2010

In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish).

The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed.

Increase the ROI of Online Advertising

February 2010

Advertising online is not an option anymore but a necessity, and requires stricter planning than traditional advertising.

Every cent spent in an advertising budget must be carefully planned. These are though times, with fierce competition in all fields. Preparing successful advertising campaigns requires a lot of work, and actions in several fronts.

Top 30 Central American Companies by Internet Presence

January 2010

Telefónica leads in the region, followed by Taca, Claro, AES, Panama Canal Authority and Cemex.

Llorente & Cuenca conducted a study on the online presence of the leading companies of Panama and Central America. A total 55 companies participated in the analysis: the top 30 companies by net income and 25 leading companies in various industry sectors.

The Advertising by Result Revolution

March 2011

Major Internet companies create new scenarios in order to build a brand.

While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results.

Brands want to participate not necessarily spending money on advertising platforms but through internal 2.0 communication experts.

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