Accelerated Investment in Poultry Industry

Many of the other competitors are also advertising their own strategies for a trade war that goes beyond the borders of Costa Rica and includes the whole of the isthmus as a battle theater.

Cargill has started renewing its transport fleet, to which it has dedicated part of the $80 million investment announced for the next few years, and has renewed brands and launched new products.

Nacion.com dedicated two of its articles to an analysis of the situation, one providing an overview of the industry and Cargill’s competitor’s plans to face off the U.S. multinational, and another with an interview with Bruce Burdett, president of Cargill Meats Central America.

Read more (in Spanish):
-Cargill Prepares Offensive To Expand Market Share

-Pipasa, Market Leader

More on this topic

Poultry Industry Not Taking Advantage of U.S. market

June 2011

Despite the signing of the FTA, the Central American poultry sector has not seen increased imports into the U.S.

The U.S.A’s phytosanitary requirements and quality standards are proving the main obstacles to increasing exports.

During the last regional "American Poultry Industry" forum, held in Guatemala, representatives of the industry, "...

New U.S. Rules on Packaging

January 2011

Starting January 2012 nutrition labeling of single-ingredient foods such as ground meat and poultry will be required.

On December 29, 2010, the Food, Safety and Inspection Service (FSIS) has changed regulations on meat and poultry products. The changes will come into effect on the 1st of January 2012.

How to 'Woo' to an Investor?

February 2012

Sell the idea, be energetic, have a good team and stay focused on the project; these are some of the qualities that must be developed in order to convince an investor.

The website IProfesional.com lists the 10 qualities that you need to develop in order to "catch" an investor and bring them into your project, according to the Spanish consulting firm Mola.

Arrival of Cargill Reactivates Costa Rican market

June 2011

The entry of the U.S. firm has brought new investment by competitors.

Since announcing the purchase of Pipasa by Cargill, the Costa Rican poultry market has not stopped moving.

Investment in new plants and rethinking strategies, among others, are some of the actions that companies are beginning to take to cope with expected changes in the market.