Acción Ciudadana, the Guatemalan chapter of Transparency International, this week presented a report on advertising spending during the election campaign.
The report indicates that total expenditure is higher, because the measurements do not include local social networks or media, nor the expenses of candidates running for deputy or mayor.
Additionally, for a true figure of the global advertising expenditure, the amount of $7.5 million spent in the 7 month pre-campaign period should be included.
The report highlights that the cost of getting a vote in the country is particularly high: $3.33 per vote, while in the U.S. it is $ 2.86 and $0.14 in Chile.
An article in Elperiodico.com.gt adds that "Television accounts for the majority of the electoral advertising expenses $10.7 million, followed by billboards and marquees at $2.1 million, radio at $940,000 and print media at $590,000.
The report adds an additional 40 percent to the investment budget for costs such as rallys, t-shirts, hats, souvenirs and helicopter transfers worth $ 5.7 milion which brings the total to $20 million".
Source: elperiodico.com.gt
More on this topic
January 2012
Four advertising companies participated in the tender created by the Electoral Tribunal of Panama.
Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million.
December 2011
The Electoral Court of Panama is preparing to tender out the advertising campaign of the general election in 2014.
A press release by the Electoral Court reads:
About ten companies have responded to an invitation from the Electoral Tribunal to participate in a tender for an advertising campaign for the general election, to be launched in 2012 and concluding in 2014 with the election process.
September 2010
Panama's elections authority proposes that electoral advertising should receive a 30% discount on normal prices.
The proposal put forward by Panama's Commission for Electoral Reform is based on a suggestion by TV stations and was discussed by press representatives from radio and newspapers as well as magistrates from the country's elections authority (TE in Spanish).
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