Advertising Forecasts for 2010

©image: clive darr

Print media is collapsing in many regions of the world; telecommunications companies face the challenge of high demand for data by intelligent phones; connectivity has brought people closer to each others. This situation creates new market niches to cater the attention of potential customers.

An article in Ad Age, a leading publication in the advertising world, analyzes all the sectors of the industry, identifying the most important aspects for each.

Source: adage.com

More on this topic

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

Habits of a Good Marketing Manager

December 2010

How CMOs with capacity to adapt to change thrive while traditional ones fail.

Why some CMOs are better than others in adapting to the digital age?

The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.

Marketing Reinvents Itself

April 2009

It is no longer just advertising. Marketing managers must operate in an integrated manner and demonstrate return on investment for every dollar they spend.

Many examples are showing that one of the first budgets to be trimmed in these times of crisis, is marketing. Against this backdrop, the emphasis is on continue communicating with clients and not abandoning efforts in this area.

Panamanian advertising industry up 8.5% in 2008

February 2009

Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.

According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).