Advertising: From 3 Meters to 30 Centimeters

©image: PhotoXpress

Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.

The ability to interact with the public in digital media can learn preferences, habits and interests of people, which in turn allows advertising messages to develop more and more tailored to those preferences, habits and interests, making the content of information in advertising of high-value for individuals.

In his article at Enter.es, Ruth Gamero adds that "The new technologies offer the possibility to monitor more closely the impact of advertising campaigns.”

Source: Enter.es

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