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The concept of "Antimarketing" is gathering momentum thanks to growing expectations of respect for people and the environment, combined with the spread of social responsibility as a core part of business management.
The main characteristic of Antimarketing is the use of "reverse psychology", which goes against popular marketing theory because it consists of advising customers of any harm the product may cause.
Ana Paula Flores writing for Altonivel.com.mx comments that, "when companies realized that honesty can be highly profitable, Antimarketing became a more credible part of the development of marketing campaigns".
Source: altonivel.com.mx
More on this topic
September 2010
An essential document which specifies the actions to be carried out in order to market a company, its products or even ourselves.
Altonivel.com.mx reports on Robert Middleton's 10 steps towards building a marketing plan, applicable to organizations of any size.
1. The product or service offered
December 2010
How CMOs with capacity to adapt to change thrive while traditional ones fail.
Why some CMOs are better than others in adapting to the digital age?
The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.
January 2012
In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.
A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.
September 2010
Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.
The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.
Many millions are spent on advertising (in Central America about $ 1.8 billion per year), usually in a mix of different types of media and to apply expense optimization methods of portfolio investments, will lead to better rates of return on investments.
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