Restaurant Opening Restaurants franchising fast food restaurant al Macarone expansion local opening Business and Investment Carlos Budet Diego Valdilo Eduardo Valiente Francisco Fajardo Francorp Frisco Grill

Al Macarone Expands in the Region

The Guatemalan Italian food chain announced expansion plans for the second half of 2011 in Honduras and El Salvador.

Tuesday, March 22, 2011

©image: Lynac

Francisco Fajardo, manager of the franchise said that they are in the process of analyzing the logistics of supplying ingredients either by creating a distribution center in each country or by sending them from Guatemala.

"In some restaurants we will have a joint venture and in other we will work thorough a franchise program," Waleska Zimeri, marketing manager at Al Macarone, told Prensalibre.com.

Source: prensalibre.com

Key entities

al Macarone Francisco Fajardo

Countries

Honduras El Salvador Costa Rica

Insight

Pizza Market expansion expansion local opening Restaurant Opening fast food franchising Restaurants

Italian Food Franchise Expands in Guatemala

July 2010

The Al Macarone chain has opened four new restaurants and expects to add another 13 by the end of the year.

Since beginning operations in 1977 the chain has inaugurated 62 restaurants, of which 11 operate as a franchise.

"We expect to have a total of 75 establishments by the end of 2010 and also start investing in the rest of the Central American isthmus using the franchise model," explained Francisco Farjardo, Al Macarone's head of franchise operations, to Elperiodico.com.gt.

New Al Macarone Restaurants in Guatemala

July 2009

The Italian chain Al Macarone franchised 5 new restaurants in 2009.

Eduardo Valiente, Al Macarone's executive director, remarked that they have 52 restaurants in the country, 47 corporate owned and 5 franchises.

Journalist Byron Dardón writes in Prensa Libre's website: "Chain executives indicates that Al Macarone controls 65% of the fast food market..."

Hamburgers and Fast Food in Costa Rica

February 2012

In an already saturated hamburger market another competitor is looking to set up franchisees throughout Central America.

The Smashburger chain will be the new player in the competitive hamburger market in Costa Rica, where the company plans to open three restaurants this year.

Guatemala: Franchises to Grow 15% in 2011

March 2011

US-based International House of Pancakes (IHOP) is one of those beginning operations in the country.

The expected growth for this year is similar to that seen in the previous two years.

Jose Fernandez, CEO of Francorp Guatemala, told Prensa Libre that among companies showing interest in entering the Guatemalan market "...

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