"Before buying, I get informed over the Internet"

©image: PhotoXpress

Microsoft Advertising in collaboration with Carat presented the results of an investigation into what are the most influential factors behind consumer purchase decisions.

The study, entitled "New Shopper Journeys", reveals that despite the growing importance of being in the media, which means social networks and the recommendations from person to person, paid online advertising remains the dominant factor for consumers when it comes to purchasing decisions in the field of home electronics.

The study also emphasizes the importance of research in the context of spending decisions of consumers, especially in home electronics. More than two thirds (68%) of consumers who had bought a home electronic product - a television or mobile phone, for example - in the last six months, extensively researched the Internet before making a final purchase decision.

Source: Microsoft

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