Participating companies were Publicis Fergo with $3.75 million; BYM SA Publicidad, at $3.74 million, In House Advertising, with $3.75 million and Cerebro JCM also with $3.75 million.
The company who is awarded the contract will manage the election campaign starting this year until 2014.
According to an article in Panamaamerica.com.pa, "The proposals will be evaluated by members of the Electoral Tribunal, and Evaluation Commission ..., who will have 10 business days with a 5 day extension to decide, after they have been presented with the material."
Source: Panamaamerica.com.pa
More on this topic
September 2010
Panama's elections authority proposes that electoral advertising should receive a 30% discount on normal prices.
The proposal put forward by Panama's Commission for Electoral Reform is based on a suggestion by TV stations and was discussed by press representatives from radio and newspapers as well as magistrates from the country's elections authority (TE in Spanish).
December 2011
The Electoral Court of Panama is preparing to tender out the advertising campaign of the general election in 2014.
A press release by the Electoral Court reads:
About ten companies have responded to an invitation from the Electoral Tribunal to participate in a tender for an advertising campaign for the general election, to be launched in 2012 and concluding in 2014 with the election process.
July 2011
Between May and June 2011, the country's electoral parties spent $14.3 billion in advertising for the elections.
Acción Ciudadana, the Guatemalan chapter of Transparency International, this week presented a report on advertising spending during the election campaign.
The report indicates that total expenditure is higher, because the measurements do not include local social networks or media, nor the expenses of candidates running for deputy or mayor.
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