Costa Rica Steps Up Its Marketing

In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.

Wednesday, January 25, 2012

A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.

The statement notes that “During the visit, Minister Gonzalez will also meet with a group of experts in global value chains from Duke University.

The Minister of Foreign Trade, Anabel Gonzalez, along with Fernando Ocampo and Deputy General Director of the Costa Rican Coalition for Development Initiatives (CINDE) Gabriela Llobet, are aiming to attract investment in the financial, life sciences, advanced manufacturing, renewable energy services and high technology sectors, among others.

‘This is an interesting city, in which a large number of companies from different sectors are concentrated, ranging from textiles to finance, through high-tech industries and services. Promotion efforts in the destination country assures us contact with a variety of sectors and companies in which we are interested, we will share with them the advantages of Costa Rica as a destination for foreign direct investment and we hope to awaken and stimulate interest in exploring the country as a suitable place to operate’, explained Minister Gonzalez.”

More on this topic

Nicaragua: $ 3 Million for Tourism Promotion

January 2011

More than $ 3 million will be allocated this year to promote the country as a tourist destination.

The resources will be allocated in 2011 to strengthen the country's presence in international fairs, bringing foreign media and advertising guidelines abroad, according to the director of Promotion and Marketing of the Nicaraguan Institute of Tourism (Intur), Julio Videa.

Panama: Web Strategy to Attract Tourists

August 2011

An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.

According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.

What Can "Survivor" TV Do for Nicaraguan Tourism?

September 2010

Approximately 13 million US television viewers are expected to watch the reality show "Survivor Nicaragua", raising the country's profile like never before.

Javier Chamorro, executive director of the institution in charge of promoting investment in Nicaragua (ProNicaragua), played a crucial part in bringing "Survivor" to the country.

Guatemala to invest $1.3 million to promote tourism

June 2008

the Guatemala Tourism Institute will spend 1.3 million dollars more this year on marketing and publicity.

The new spending comes in the face of an institute projection that tourism will remain below the level reached in 2006.
Institute Director Julio Orozco said he expects about 1.7 million tourists to visit the country this year.

 close (x)

Receive more news about Marketing and Sales

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:


Distributors Wanted for UPS Equipment

The U.S. company Para Systems is seeking distributors for its Minuteman UPS line.
Para Systems Inc. is a leading provider of power...

Stock Indexes

(Apr 18)
Dow Jones
0.64%
S&P 500
1.76%
Nasdaq
2.70%

Commodities

(May 23)
Brent Crude Oil
107.03
Coffee "C"
176.5
Gold
1,559
Silver
27.69