Repretel, one of Costa Rica's two main television companies, explained that the commissions are "a heavy burden on broadcasters that must be reduced," reports elfinancierocr.com.
In a letter, Repretel argues that, "when the payment percentages were set the aim was to promote training and investment in market valuation tools but this has not always proved to be the case".
The Costa Rican Association of Advertising Agencies (ASCAP) responded that the cut will have a severe impact on agencies, sending some bankrupt.
Source: elfinancierocr.com
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February 2011
How advertising agencies can deviate their clients' money for their own benefit.
IBM sued Ogilvy & Mather for overcharging its services for millions of dollars.
The recent lawsuit against Ogilvy & Mather by IBM for overbilling highlights the need to maintain a tight control over contracted advertising agencies.
November 2010
The tourism authority bids the services of an advertising agency.
The hiring of services for a professional advertising agency is for design, production and implementation of communication campaigns at an international level in 2011.
The date for submission of bids is scheduled for January 3rd, 2011.
July 2011
On July 29th and 30th representatives from advertising agencies and marketing companies will be attending "Festival Antigua" in Guatemala.
Organized by the Union of Advertising Agencies, it will bring together twelve international exhibitors.
The executive director of the Guatemalan Union of Publicity Agencies (UGAP), Pauline Crespo, told Siglo21.com.gt that, "For us it is important to promote these activities because it is Advertising Month in Guatemala and it will encourage companies engaged in marketing and advertising to modernize and innovate."
January 2009
16 advertising companies were fined 1,021,000 dollars for using monopolistic practices.
According to prensa.com "the agencies were sued for affecting the Panama Publicity Investment Control company and for giving services to Ibope Time of Brazil that were provided to them.
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