Costa Rica: Union is Strength

Three cooperatives that supply supermarkets have joined together to increase efficiency and compete better.

Thursday, May 19, 2011

Walmart's arrival to the region generated nervousness in the supermarket industry, and business have not delayed in creating alliances in order to face up to the new competition.

Such is the case of Union Cooperative Supermarket West, a grouping of three Cooperatives (Coopepalmares, Coopronaranjo and Coopeatenas), created last year to join forces and improve its market position.

Such unions among small market players, who are attempting to appeal to customer and supplier loyalty, could be the most appropriate way to deal with a competitor such as Walmart.

Emilio Zevallos, an international consultant and specialist in small and medium businesses, said in the article in El Financiero that "because these supermarkets are unified, they can work as a team to increase volume and improve bargaining power. "

More on this topic

Supermarket Chain Invests $30 Million in Costa Rica

April 2011

The Colombian company, Olímpica, owner of Megasúper, is to invest in remodelling its chain of stores.

Wálter Vega, Megasúper commercial vice-president, has stated that the company has already invested $20 million in improving 10 of its supermarkets and during the remainder of 2011 will target a further $10 million to revamp other stores.

Panama Participates in Second Pacific Alliance Summit

December 2011

President Ricardo Martinelli is taking part in the Second Pacific Alliance Summit, where Panama will be present as an observer.

A press release from the Presidency of Panama reads:

President Ricardo Martinelli arrived on Sunday, December 4, at the city of Merida, Yucatan, Mexico, to attend the opening ceremony of the Second Pacific Alliance Summit, where Panama will be present as an observer.

Walmart to Invest $43.6 Million in Honduras

April 2011

The construction of three new stores by the supermarket chain will create 338 direct posts and more than 5,000 indirect jobs.

The investment was announced by Walmart general manager, Alberto Ebrad, after a meeting with Honduran president, Porfirio Lobo. Ebrad indicated that this will be the company's main investment this year in Central America.

The History of Supermarkets in Central America

September 2008

After 57 years, Super Selectos, owned by the Salvadoran Grupo Calleja, is the only retail chain with local capital left. It has 80 stores and 5,300 employees.

Circa 1951. The city folk would shop at the market. The supermarket concept did not exist. To explore this niche, Agustin Alfaro Moran copied the idea of a store that would sell retail refrigerated products in El Salvador.

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