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E-Marketing: Effective and Low Cost

In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish).

Thursday, July 15, 2010

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The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed.

Cristina Vílchez, writing for Americaeconomia.com, comments that, “new tools are available for companies to use to reach customers. One of these is e-marketing, also referred to as digital or online marketing, which is based around the idea of direct, personal and interactive communications that produce a reaction from the receiver”.

The new cornerstones of e-marketing are: flow (multi-directional information), functionality (usability of features), feedback (100% measurable) and building customer loyalty (honesty of communication).

Source: americaeconomia.com

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What You Need to Know About Digital Marketing

February 2011

FREE! five books that allow you to answer your questions about digital media marketing.

1. Let's talk about SEO.
A compilation of tips from experts in Search Engine Optimization (SEO), addressing social media issues, web analytics, SEO, user experience, e-mailing, SEM, affiliation, video display and marketing.

Habits of a Good Marketing Manager

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The summary of many discussions with some of the most successful marketing executives indicated that in order to achieve success against change and uncertainty in the digital revolution, the main thing is to be willing to part with obsolete practices.

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A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

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Branding Impact of Online Advertising

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Online video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads.

Fox Networks and comScore, a leader in measuring the digital world, unveiled the findings of a U.K. study:

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