El Salvador: New Code of Ethics for Advertising

Gabriela Melara's article in Laprensagrafica.com reports that: "As of today, Salvadoran advertising will be governed under a new Code of Advertising Standards, which will address issues that the previous (code) did not address clearly, as reported by members of the National Council of Advertising (CNP in Spanish)."

"Among the reforms is increased vigilance in the use of images of women in advertising, especially when used in advertising not targeted at women, for example, in selling auto parts, which was mentioned by Council members."

"In addition, the use of minors will be regulated to avoid adverse publicity to the child in question, and the pro-environment claims made by some products will be monitored, to ensure the public are not misled."

Source: laprensagrafica.com

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