Ficohsa Modernizes Corporate ImageGrupo Financiero Ficohsa launched a new branding strategy, unifying the Ficohsa brand in all the companies of the group.Tuesday, February 16, 2010 ![]() Starting today, Ficohsa has adopted a unified corporate identity. Group members Interamericana de Seguros, Casa de Cambio Divisas Corporativas and Casa de Bolsa Probursa will be known as Ficohsa Seguros, Ficohsa Casas de Cambio and Ficohsa Casa de Bolsa. Source: Banco FICOHSA Pepsi Changes ImageJune 2009 Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States. Banco Nacional de Costa Rica Changes Corporate ImageJanuary 2011 The bank ended 2010 with a change of its corporate image. Honduras: Fitch improves ratings for FICOHSA bank to A-(hnd)September 2008 Fitch upgraded long term and short term ratings for FICOHSA bank to A-(hnd) and F1(hnd), up from BBB+(hnd) and F2(hnd), respectively. Panama: Cable&Wireless changes imageFebruary 2009 Cable&Wireless has presented its new image as part of its new marketing policy. |
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