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Get Aboard the Digital Train, or Get Left Behind

As a market, Central America is a faithful follower of foreign macro tendencies. Let’s see what’s going on in Colombia with the digital revolution.

Friday, May 7, 2010

©image: PhotoXpress

All eyes upon it
By Paula Andrea Gaviria, May 7, 2010

All eyes upon it: this is how the digital industry stands now. It started 10 years ago, an upcoming business with many untrusting, doubtful customers. Today there is no doubt that the future is Digital, but why? Many people don’t know precisely why, but are somehow convinced of it.

Traditional advertising has been slowly losing ground, and media studies now show the exponential growth of digital: the EGM (General Media Study) showed that Internet has surpassed print magazines in reach…

Source: IABColombia.com

Countries

Colombia Central America

Insight

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The Tough Transition from Print to Digital

March 2010

Veterans from the print media world are finding it difficult to adapt to the already established world of digital communication.

Data shows the parallel evolution (but in different directions) of both industries. Between January 2005 and 2010, 109.500 jobs were lost in the newspaper industry and 19.500 in magazines, according to data from Ad Age DataCenter.

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