Grupo Monge Invests $45 Million in Regional Expansion

The home appliances chain will open new stores in Guatemala, Honduras and Nicaragua.

Wednesday, March 17, 2010


©image: Grupo M

Company president Gastón Monge commented they plan to open 40 new stores in Guatemala using the “Gallo más Gallo” brand.

“In Honduras, Grupo M will invest $15 million in 20 new stores”, reported Nacion.com. “5 stores are planned for Nicaragua, which will cost between $2.5 and $5 million”.

More on this topic

New "Play" Store in Costa Rica

November 2009

Grupo Monge inaugurated its third "Play" store in the country; it is located in Escazú, and has 2.355 square meters of commercial space.

The $5 million electronics and home equipment store will offer 9.000 different products.

"Grupo Monge has hired 60 people for administrative and sales jobs. They were trained in the group's other two Play stores: Zapote and Paseo de Las Flores", reported Nicaraguahoy.info.

M Group Grows in Costa Rica

June 2009

With an investment of $2.4 million, they are building a new Play store in Escazú, and it is expect to be ready in October 2009.

The new Play consumer electronics store in Escazú, the third with this format that M Group has in Costa Rica, will be aimed at a niche market with high purchasing power.

Grupo M Changes Corporate Image

June 2010

As part of its rebranding policies, the home appliances network will now be called Grupo Monge.

It owns 355 stores in Central America under several brands: El Gallo más Gallo, Monge, Play, El Verdugo and Almacenes Prado.

According to a press release, “the corporation has decided to use the last name ‘Monge’, as it bases its strength on being a family business.

Costa Rica's Grupo M to open 13 stores in Nicaragua

July 2008

Costa Rica's Grupo M said it will open 13 household appliance stores in Nicaragua under its El Verdugo brand.

El Verdugo is one of five chains that make up Grupo M, which has 370 stores in Costa Rica, Nicaragua, Honduras, El Salvador and Guatemala. Three of the new Nicaraguan El Verdugo stores will be located in the capital and the rest in the provinces.


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