Guatemala: Site of Publicity Meeting

On July 29th and 30th representatives from advertising agencies and marketing companies will be attending "Festival Antigua" in Guatemala.

Friday, July 15, 2011

Organized by the Union of Advertising Agencies, it will bring together twelve international exhibitors.

The executive director of the Guatemalan Union of Publicity Agencies (UGAP), Pauline Crespo, told Siglo21.com.gt that, "For us it is important to promote these activities because it is Advertising Month in Guatemala and it will encourage companies engaged in marketing and advertising to modernize and innovate."

The meeting will take place in Antigua, Guatemala.

".... In 2010 ad spending in Guatemala was $580 million and expectations for 2011 are for $585 million, a 0.86% increase compared to last year."

More on this topic

Costa Rica: Television Broadcasters Cut Agency Commissions by 5%

September 2010

The country's two major broadcasters are to reduce the commissions they pay to publicity agencies from 15% to 10%.

Repretel, one of Costa Rica's two main television companies, explained that the commissions are "a heavy burden on broadcasters that must be reduced," reports elfinancierocr.com.

Advertising Agency Sued for Overcharging

February 2011

How advertising agencies can deviate their clients' money for their own benefit.

IBM sued Ogilvy & Mather for overcharging its services for millions of dollars.

The recent lawsuit against Ogilvy & Mather by IBM for overbilling highlights the need to maintain a tight control over contracted advertising agencies.

Poll: What Kind of Presidents do We Need?

September 2009

The opening bell of the New York Stock Exchange was rang today by Ricardo Martinelli, President of Panama.

The General Assembly of the United Nations is now the stand for all the Presidents of the world, who have a unique opportunity to address a highly exclusive and qualified audience, and whose words could be heard around the world.

Fined for monopolistic practices in Panama

January 2009

16 advertising companies were fined 1,021,000 dollars for using monopolistic practices.

According to prensa.com "the agencies were sued for affecting the Panama Publicity Investment Control company and for giving services to Ibope Time of Brazil that were provided to them.

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