Guatemala Unveils $12 Million Tourism Plan

©image: Stacy

Ericka Guillermo, from the Guatemalan Tourism Institute, explained they will invest in advertising campaigns, events and promotional fairs, as well as market research.

"She added they are looking for innovative advertising strategies, while identifying key markets to make focused investments", reported Prensalibre.com.

Source: prensalibre.com

More on this topic

Guatemala to Invest $12 Million in Tourism Promotion

March 2011

Inguat, Guatemala's tourism authority, unveiled a $12 million promotion plan which includes advertising both in the country and abroad, as well participating in trade fairs.

This plan breaks in $5,2 million for advertising the country abroad, $1,95 million for domestic advertising, $1,17 million for assistance and touristic information (including the "Safe Guatemala" campaign), $1,56 million to participate in international fairs, among other expenses.

Guatemala Launches Tourism Campaign

April 2011

The initiative is supported by the participation of more than 60 companies in the tourism sector.

The 'Antigua Vívela' campaign seeks to highlight the values of the people living in Antigua, a popular Guatemalan tourist destination.

"The aspects of this city-brand that stand out are peace and cultural wealth, the urban and natural landscape, its traditions and its arts and crafts," comments the article in Elperiodico.com.gt.

Panama Invests $4 million in Tourism Promotion

May 2011

The Tourism Authority of Panama has launched a campaign for the international market called "Unimos al mundo" (Uniting the world)

Salomon Shamah, the Minister of Tourism, said the campaign will invest $4 million in 2011, while for 2012 there is an estimated guideline of between $6 and $8 million.

El Salvador Launches Tourism Campaign

March 2011

The $1 million campaign will promote the country in the U.S. and Central America.

It will take place in the months of March, April and May and aims at attracting tourists for Easter holidays, said Tourism Minister Napoleon Duarte.

According to Duarte, the objective is to attract between 5.000 and 7.000 more tourists than in 2010.