Guatemalan Exporters Have New Strategy

With the aim of increasing exports to Mexico and Central America's, Guatemala’s export sector has developed a new strategy.

Friday, August 19, 2011

Trade missions will focus on cities in southern Mexico (Merida and Cancun) and Central America (San Pedro Sula in Honduras, San Salvador in El Salvador and San Jose in Costa Rica).

Francisco Menendez, president of the Guatemalan Association of Exporters (Agexport) talked to Elperiodico.com.gt about the new dynamics of the trade missions, "... they will consist of 4 groups of 25 companies who will conducted trade missions to these cities from next September, promoting two products for each exporter. The program will last six months. "

Some of the products being offered, among others, are recycled wood, furniture, floor tiles and bakery items.

More on this topic

Guatemalan exporters try new strategy

October 2009

Diversification of products and market segmentation are part of the new strategy to access the mexican market.

The new strategy, that will be presented soon, has its starting point in the market segmentation and the focus on four southern mexican cities: Cancún, Mérida, Tuxtla Gutiérrez and Tapachula.

El Salvador: $100 Million to Promote Exports

January 2010

During the next four years, the Government of El Salvador will make $100 million available for companies, in order to boost exports.

Such funding is part of a promotion strategy for the next 4 years, which was created after consulting with experts, businessmen and exporters.

Guatemalan Trade Mission to Mexico

November 2011

Representatives from seventeen companies will visit the Mexican state of Yucatan to explore business opportunities.

The mission comes after the approval and signing of the unified FTA with Mexico.

"The president of the Guatemalan Association of Exporters (Agexport), Francisco Menendez, pointed out that the unification opens ‘many opportunities’, and he urged exporters to venture into higher value added products.

Guatemala to Explore Asian Markets

March 2012

As part of its plans to increase exports to $13 billion a year, the Guatemalan Association of Exporters (Agexport) is encouraging entrepreneurs to pursue opportunities in Asia.

The Guatemalan Association of Exporters (Agexport) announced that by 2012 it expects to have reached a total of U.S.

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