Hotels Not Distinguished by Star Ratings Anymore

An example of adaptation to these concepts is Hotels & Resorts, the largest operator of luxury hotels, which has transformed itself by following three steps:

1 - Stop being hotel owners so that the main focus can be the customers, for this reason 110 establishments were sold in the last decade at a value of $7,500 million, in order to focus on management, differentiated service and customer loyalty.

2 - Become a global company that offers its clients the service they prefer, wherever they are traveling.

3 - Respond to the customer based not so much on their income levels, but according to their personality, creating hotel concepts tailored to the different expectations and tastes of the generation.

Source: americaeconomia.com

More on this topic

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