The Martes Financiero weekly reported the most interesting results of the study, which was carried out based on a national survey of more than 1,800 consumers.
The article says that: "The data, according to Christine Urban, are interesting, because in addition to mentioning brands and specific products, it reveals the structure of the entire market. Evidently, this is useful to business owners so that they can put new strategies into practice, they can launch new promotions, open new points of sale or attend to markets which up to now have been ignored."
Other interesting data: it was indicated that 43% of adults report that they have at least one personal computer.
Source: martesfinanciero.com
More on this topic
April 2012
Brewers have reasons to celebrate: per capita consumption grew from 77 to 80 liters in 2011 and production increased by 5%.
Beer is the preferred alcoholic beverage in Panama, with its production having grown by 5.1% (above the average of 2% of the rest of Latin America) in 2011, reported Capital.com.pa.
February 2012
The crisis in industrialized economies is leading large international brands to look towards countries like Costa Rica, where consumption is growing and becoming sophisticated.
The developed world's economic crisis has forced multinational companies to set their sights on new markets which are emerging and dynamic, and have a sufficient number of consumers with high purchasing power to do business with their brands.
August 2010
Companies in the sector reported sales of $1.8 billion to the close of 2009, 20% higher than for 2008.
According to the market study carried out by an association of restaurant owners the increase in sales is the result of strategies to offer more products and diverse offers to encourage customers to eat out.
February 2009
The average sales have dropped between 10 and 15%. A drop of up to 40% was registered according to a report by the Restaurant Association.
Jorge Dalmau, president of the Restaurant Association of El Salvador (ARES) told laprensagrafica.com: "Consumer habits have changed. Now, diners share their meals and drinks, and they do not ask for appetizers or desserts.
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