The keys to Visual Marketing are very similar to theatre. Concepts such as "composition" and "scene setting" are essential for creating window displays and retail spaces where clients have pleasant "experiences" that trigger the intention to buy.
An article on the subject in Theslogan.com explains these key points using examples of successful window displays where the common factor is scene setting.
"What does it mean to ‘compose’ a window display? Composition consists of creating a picture that attracts attention, arouses interest and leaves a pleasant memory so that it becomes a memorable shopping experience for the customer. Many say that ‘less is more’ but in reality, the ideal is to set up scenes that the consumer can identify with and generate positive feelings towards the brand."
"Customers want to be surprised with various ideas which must be capable of touching their and trigger the act of purchasing."
Source: theslogan.com
More on this topic
May 2009
The essence of any business are its customers and sales. No matter what your role in the company is, you should always think like a sales person.
No matter what your area of work is: production, marketing, operations, administration or finance; you should always be a sales person.
November 2009
Beyond techniques and tactics, selling is a mental state, which can be built by understanding some basic concepts.
In his Bnet article, Geoffrey James proposes 7 insights, extracted from Jeff Thull's book "Exceptional Selling".
1- Salespeople are guilty until proven innocent
April 2009
You cannot call a customer a liar. With this in mind, be prepared to recognize the "lies" and have the correct response.
Lie:
"We always get a higher discount."
Reason for lying:
To obtain better prices.
The best answer:
Ignore it and stand firm. Requests for a better discount, especially if you are already almost closing the sale, are simply attempts to achieve "the best deal possible." If you lower your price at this time, you will lose credibility and end up finalizing a business deal with very little profit.
July 2009
We will improve our level of sales by knowing the most common mistakes, and how to avoid them.
In his article in Bnet, Geoffrey James details the top 10 most common sales mistakes, while helping us to identify which are the ones we make, what are the consequences of them and how to avoid them in the future.
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