Increased Competition in Guatemalan Beer Market

The Carlsberg representative for Central America and director of Group Pivo indicated that there are plans to import about 650 thousand liters next year, of which they hope to sell 260,000 in the region.

Elperiodico.com.gt quoted the executive as saying, "Our strategy is to place the new brands on supermarket shelves as soon as possible in order to create expectations. The goal is not the Christmas season but to target next year’s summer consumers."

According to the Superintendency of Tax Administration (SAT) last year 146.6 million liters of beer were sold, 5.85% more than in 2009.

Source: elperiodico.com.gt

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Russian Beer “Baltika” Enters Costa Rica

May 2010

Baltika Brewery shipped its first container to the country: 14.000 liters of Baltika No 7 and alcohol-free Baltika No 0.

The product will be available in 500 ml bottles, which will be sold at $2.

Costa Rican health authorities have allowed 5 types of Baltika beer for the next 5 years.

Liquor Production Increases 7.1% in Panama

November 2009

In the first 9 months of 2009, alcoholic beverages companies produced 177.3 million liters, 7.1% more than the same period of last year.

According to data from the Economics and Finance Ministry, the main driver of this growth was beer: 35.8 million have been produced so far 2009, 15.85% more than last year.

Increased Production of Alcoholic Beverages

February 2012

In 2011, 237.57 million liters of spirits were produced in Panama, up 6% from a year earlier.

The production of alcoholic beverages increased in 2011 to 237,570,000 gallons, a growth of 6.1% compared to 2010.

The registration period covers January to November last year. In the same period in 2010, there were 223, 826,000 liters produced, reported Prensa.com.

Chinese Beer Tsingtao Enters Guatemala

June 2010

Tsingtao Beer, leader in the Chinese market, is now available in Guatemala through Impromo distribution company.

Flor de María Casasola, Impromo’s distribution director, explained they will expand to El Salvador and Honduras in the short term, and in a second phase to Belize, Dominican Republic, Curacao and Puerto Rico.