Innovation to rule food industry

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Food, far more than a simple human need for survival, has become a true reflection of modernity. Consumers purchase a product, not just to stave off hunger, but to fit their particular nutritional, health and esthetic needs and even reflect their commitment to the environment.

These changes are coming together under the rubric of the new Food Revolution. A recent technical forum organized by the Inter-American Institute for Cooperation on Agriculture (IICA) on June 10 at Institute headquarters in Costa Rica examined the nature of these changes and their implications for the production chain.

New food revolution heralds changes for consumption and production

Consumers are demanding foods that reflect their personality and lifestyle, transforming the entire food chain. Investing in technology is essential to make this revolution work for us.

Source: Inter-American Institute for Cooperation on Agriculture

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Innovation to rule food industry

June 2010

Consumers are increasingly looking for food products that reflect their personality and lifestyle.

Food, far more than a simple human need for survival, has become a true reflection of modernity. Consumers purchase a product, not just to stave off hunger, but to fit their particular nutritional, health and esthetic needs and even reflect their commitment to the environment.