Over a hundred contacts with potential buyers were made in the meeting which will be exploited with a "marketing effort," said Javier Chamorro, Executive Director of ProNicaragua.
The private sector, together with the government, is developing a marketing strategy in order to promote the Nicaraguan textile industry abroad.
"One of the ‘weapons’ to be used is the study ‘Comparison of the Competitiveness of the Garment Industry in Nicaragua’, conducted by the firm O'Rourke Group Partners.
The research argues that by analyzing the cost of the final product in the destination marketplace, Nicaragua offers better costs than countries in Asia, because although labor costs are cheaper, they incur more freight expenses, import fees and more time for delivery, among other things, due to being farther from the U.S. market", published Laprensa.com.ni.
Source: laprensa.com.ni
More on this topic
August 2011
In an effort to attract private capital, Nicaragua will participate in the international exhibition ‘Magic’ in Las Vegas.
This will be the first time Nicaragua takes part the fair, in which individual Nicaraguan companies have attended in previous years, but independently.
June 2011
Nicaragua is benefitting from a cost advantage in most product categories, both regionally and globally.
A study entitled "Comparison of Competitiveness of the Garment Industry of Nicaragua", has been prepared by O'Rourke Group Partners, and supported by the Enterprise and Employment Programme of the United States Agency for International Development (USAID) in conjunction with ProNicaragua, the official investment promoter.
September 2011
The country is planning two trade missions for next year to publicize its advantages as an investment destination.
The executive director of the Investment and Promotion Agency ProNicaragua, Javier Chamorro said that goal during the missions is to visit garment factories.
October 2011
Cupid Nicaragua, the production company specializing in women's intimate apparel and sportswear in general, has announced the construction of three new industrial buildings.
From a press release from ProNicaragua:
Cupid Nicaragua, an American company specialized in the manufacture of intimate apparel for women and sports apparel in general has announced that it is currently investing up to $ 24 million in expanding its operations in Nicaragua through the construction of three new industrial buildings. Located in the Parque Industrial Las Palmeras, Carazo, the new facility will have a total area of 30,000 square meters and will employ approximately 2,700 people.
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