Internet Advertising Grows by 23%

The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.

This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report
advertising on the internet, independently produced New Media Group of PwC.

According to the report, the expenditure pattern in the first quarter is the highest since data began to be compiled.

Randall Rothenberg, IAB President and CEO, said that as Americans spend more time online, advertising and digital marketing has become the best and most efficient business tool for attracting and retaining customers.

Source: Iab.net

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