Internet Advertising Now Accounts For 16.1% of Total

A report published by eMarketer gives clear conclusions: The share of digital media in the advertising pie is growing at the expense of print media, in line with changes in the patterns of consumer behaviour change, which are not being reported in mainstream media, people are spending more time in front of screens connected to the Internet, where they enjoy more and better information, and interact with advertisers.

eMarketer predicts that in 2011 advertisers worldwide will spend about $500 billion, a growth rate of 4.5%. Online ad spending will reach $80.2 billion with a growth rate of 17.2%.

The global advertising industry has recovered from the recession more quickly than analysts at eMarketer and others had anticipated. Spending on online advertising is fueling the recovery.

Online advertising has become a crucial element in advertising budgets worldwide, representing 16.1% of the total cost of media in 2011. By 2015, online advertising will represent nearly 22% of the media.

North America dominates online advertising spending, comprising 41.7% of the global total in 2011. But emerging markets such as the Middle East, Africa and Latin America are leading the world in online spending growth, although the level of spending is still small.

More on this topic

U.S. Online Marketing Spending Grows

June 2010

In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.

The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer.

Online Advertising to Grow at 9% until 2014

November 2010

A study by eMarketer predicts that online ad spending in Latin America will grow between 6% and 9% annually between 2010 and 2014.

According to the study, Latin America was the region which showed more strength against the recession, registering an online advertising growth of 13.3% in 2009 reaching $ 1,700 million. According to eMarketer, this trend will continue and reach $ 4,000 million in 2014.

Advertising: From 3 Meters to 30 Centimeters

October 2010

People are migrating from television to the digital media, where they interact.

Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.

Advertising Spending Continues to Move to the Internet

April 2009

The recession has only slowed its pace of growth. Strange as it may seem, the crisis accelerated the transition to digital advertising for many businesses.

In contrast to traditional advertising, digital advertising continues to grow. Internet participation in the total expenditure on advertising is growing at least 1% annually.