Investing in Brand Awareness

©image: christian r

“Brands are containers, which may include all the messages that consumers communicate to their relevant social groups”.

Victor Donaire, marketing specialist, explains the rationale behind investing permanently in brand awareness, and that it may be convenient to increase it at times of crisis.

Source: elfinancierocr.com

More on this topic

Top Brands in El Salvador

April 2010

Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%).

LPG Datos teamed with El Economista to conduct a brand preference study in El Salvador.

Branding Impact of Online Advertising

April 2010

Online video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads.

Fox Networks and comScore, a leader in measuring the digital world, unveiled the findings of a U.K. study:

$300,000 earmarket for changing Tampico's image in Guatemala

June 2008

Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.

Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product."

Viral Marketing can be beneficial or not...

July 2009

Never underestimate brand impact caused by user generated information on the Internet, as such messages can travel fast and far.

Viral Marketing is raising to be on par with social networks and tools like Twitter. It is a powerful yet low cost tool.

Being low cost, it is not only available to powerful companies, but also to small enterprises and even individuals.