A press release from the National Federation of Coffee Growers of Colombia reads:
In a ceremonial event held in Bogota, Procafecol S.A. and the company 'JV Panama S.A'., signed an agreement granting the first international franchise for Juan Valdez ® coffee, giving free rein to develop the brand in Panama and Aruba.
In this way, a new phase has begun in the process of expanding the Juan Valdez ® coffee brand in the international market, supported by a strategic partner who will met the requirements and standards required by the brand, which are considered as, among other factors, experience, capital and market knowledge to enter these new territories and expand the consumption of a premium coffee brand associated with Colombian coffee.
"The development of this first Juan Valdez ® franchise at international level complements our national franchising strategy and confirms that it is an attractive business model, complete and standardized, and one that we believe, in the hands of an experienced partner, has the potential to grow and continue the profitable and sustainable expansion line that the company has as its strategic plan", said Hernan Mendez Bages, President of Procafecol S.A.
Source: The National Federation of Coffee Growers of Colombia
More on this topic
January 2012
This is the first of 10 branches that are planned to be opened over the next five years in Panama, by the company JV Panama SA, which owns the franchise.
The new Juan Valdez ® Coffee store will be located in the Trump Ocean Club International - Hotel & Tower Panama.
"Panama has become the tenth country where the Juan Valdez® brand has a presence.
August 2011
The fast food chain Dairy Queen has announced it will open 15 stores in Guatemala.
In a press release, the company stated it has signed a franchise agreement with Grupo Buen Rollo, to open 15 stores by 2015.
According to plans, the first restaurant will be opened in Guatemala City in October 2011.
February 2012
Franchise operations in the country are planning new openings for this year, 2012, driven by economic growth.
Such is the case of Wing Zone Panama which has three restaurants in the country, and plans this year to open five new branches, said Adalberto Ferrer managing partner of the chain.
February 2012
The history of franchises in Panama began 55 years ago, and today, after all that time and millions invested, opening franchises continues to provide good business opportunities.
Tastee Freez was the first franchise opened in the country 55 years ago, followed by Dairy Queen, two years later, writes Melissa Novoa journalist for Martesfinanciero.com .
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