©image:
Grupo M
The new Play consumer electronics store in Escazú, the third with this format that M Group has in Costa Rica, will be aimed at a niche market with high purchasing power.
Company president Carlos Federico Monge told Elfinancierocr.com that Play is a store concept that is unique in the region, since it operates as a reference business for electronic products. The store in Escazú 'will be the largest (2,400 square meters for sales, warehouses and parking space) and the best in Central America due to its design and consumer interactivity,’ he said."
Source: elfinancierocr.com
More on this topic
November 2009
Grupo Monge inaugurated its third "Play" store in the country; it is located in Escazú, and has 2.355 square meters of commercial space.
The $5 million electronics and home equipment store will offer 9.000 different products.
"Grupo Monge has hired 60 people for administrative and sales jobs. They were trained in the group's other two Play stores: Zapote and Paseo de Las Flores", reported Nicaraguahoy.info.
June 2009
The chain has just invested $3 million in two new locations and it is planning the construction of two more stores for the coming months.
In December, Juguetrías Toys opened a store of 400 square meters in Escazú. For June 25th, the business has planned the inauguration of an exhibition room that was constructed along with a storage space of 7,000 square meters, which required an investment of $1.6 million.
March 2010
The home appliances chain will open new stores in Guatemala, Honduras and Nicaragua.
Company president Gastón Monge commented they plan to open 40 new stores in Guatemala using the “Gallo más Gallo” brand.
“In Honduras, Grupo M will invest $15 million in 20 new stores”, reported Nacion.com. “5 stores are planned for Nicaragua, which will cost between $2.5 and $5 million”.
November 2009
French fashion brand Hermès will open its first store in Panama City on December 2nd.
Hermès specializes in ready-to-use leather accessories and luxury perfumes. Its store will be located in Shopping Mall Multiplaza.
"The company is headed by Patrick Thomas, while Pierre-Alexis Dumas is the Art Director", reports Prensa.com.