Marketing Managers: Agility is Key

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Future marketing managers will have to speak the same language as the rest of their organization, to be able to understand how their actions fit in a larger whole.

Marketing managers must view the company from a CEO’s point of view, establishing effective communication with salesmen and the other areas of the company, to develop the best possible marketing plans, in an environment of constant change where those with agility and speed of change will prevail.

Source: Advertising Age

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