Microsoft Invests $6.5 Million in Costa Rica

The company will strengthen distribution and sales channels, reported company directors.

Thursday, February 25, 2010

Regional Director Álvaro Celis informed that Microsoft intends to double its impact in the country, by increasing its training, advising and support programs for the more than 2.700 companies that commercialize their solutions.

“To achieve this goal, the company decided to focus its 60 Costa Rican employees to the domestic market. Up to now, 24 attended the country and the rest cared for other nation’s operations”, reported Nacion.com.

More on this topic

Poll: What Kind of Presidents do We Need?

September 2009

The opening bell of the New York Stock Exchange was rang today by Ricardo Martinelli, President of Panama.

The General Assembly of the United Nations is now the stand for all the Presidents of the world, who have a unique opportunity to address a highly exclusive and qualified audience, and whose words could be heard around the world.

Check the Basis of Your Sales System

January 2012

How I can sell more? Why aren’t customers buying from me? Am I losing out?

Any entrepreneur or executive needs to perform permanent and constructive self-criticism by asking questions such as "How I can produce and / or sell more? Why aren’t customers buying from me? Am I losing out ? ", so says Juan Vega Gonzales, director of PROMIFIN, a program sponsored by the Swiss Cooperation in Central America.

Costa Rica Steps Up Its Marketing

January 2012

In 2012 Costa Rican efforts to attract investments are starting up in Charlotte, where 274 Fortune 500 companies operate.

A statement from the Costa Rican Coalition for Development Initiatives (CINDE) states that the foreign trade Minister will head a delegation from Costa Rica as part of an effort to attract investment beginning this year, to North Carolina, USA.

Trade Marketing

March 2012

The definition of "Trade Marketing" is commercial operations or merchandising practised jointly by a vendor or manufacturer and a distributor.

An Analysis of the concept appears in the online newspaper Mercadeo.com:

We, similar to highly respected authors, prefer to call it shared merchandising, rather than trade marketing, although this term is used widely.

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