It aims to promote the franchising model in the country.
In a press release, its representative, José Andrés Masís, explained that the organization looks to connect franchisers, franchisees, consultants and suppliers of goods and services.
Source: elfinancierocr.com
More on this topic
May 2012
An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.
Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.
March 2011
Currently, 265 franchises operate nationwide of which 22% are in the Guatemalan capital.
According to information from the Guatemalan Association of Franchises (AGF), the 265 franchisees operate approximately 10.000 business units generating about 100 thousand jobs.
"According to information from consulting firm Francorp, the franchise offering is extensive, finding business opportunities ranging from U.S.
May 2011
The growth and positioning of franchises in Costa Rica is encouraging more entrepreneurs to opt for this alternative.
The franchise model under which a company sells another company the use of its trademark and business concept, and which must be operated according to certain characteristics identified by the trademark owner, has gained strength in the country in recent years.
March 2012
The Guatemalan Association of Franchises expects the arrival of six new franchises in the country, representing investments of $10 million.
This year six new franchises could come to Guatemala, where there are nearly 300 such companies, said Aída de Mancilla, president of the Guatemalan Association of Franchises (AGF).