The event aims to "Enable systematic meetings between national and international producers, traders and other members of the coffee industry in order to provide insights that will make coffee culture profitable and globally competitive, in a context of social consciousness and environmental sustainability, offering updated information, business opportunities, and the chance to make contacts and exchange of experiences so as to get better value, using a private business approach. "
SPECIFIC OBJECTIVES
1. To maintain coffee producers interest in implementing sustainable production strategies which emphasise the current opportunity to make needed reforms in the coffee plantations that may put them in a better position to face future crises.
2. To provide a forum for networking opportunities for business people to share experiences with other producers.
3. To provide participants with information related to the current coffee market and its prospects as well as informing them of the marketing strategies of major international trading companies.
4. Provide information and present innovative practices that increase profits, improve efficiency and profitability of coffee plantations and reporting on technology news.
5. Arouse the interest of producers on issues related to the diversification of coffee plantations and the importance of certifications for better access to markets.
6. To present some marketing initiatives for coffee quality and outcomes in different countries of the region.
More on this topic
August 2011
Coffee farms are being renovated in order to increase production and compete better internationally.
$100 million will be needed to put the coffee farm renovation plan into place, according to Henry Hueck, from the Ramacafé organizing committee.
With the plan’s implementation coffee planting areas would be renewed, benefiting the country’s main export product.
September 2009
The coffee industry encounter will be held on September 3rd with the participation of over 500 growers.
It will take place in the Crowne Plaza Convention Center and aims to increase the level of competitiveness of coffee growers and maximize product quality.
Henry Hueck, president of the organizing committee, told newspaper El Nuevo Diario that "...
February 2010
The III World Coffee Conference will start tomorrow in Antigua, Guatemala, with the participation of foreign leaders.
Ricardo Villanueva, president of coffee association Anacafé, explained that 33 companies and entities will showcase their goods and services in the exhibition area.
June 2011
The escalation of grain prices and the outlook for growth of global demand is encouraging investment.
Good prospects on the international market have prompted Costa Rican producers to make more investments, tending to improve the performance of the plantations. Renewing coffee trees, expanding plantations and ongoing training are some of the actions being implemented.
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