©image:
Jorge Cobas
1 - Identification of major strengths
In the case of Costa Rica, biodiversity accounts for 4% of animal and plant species on the planet, and this is a main attraction for nature lovers.
2 - Intense exploitation of its main strengths
Costa Rica beats the drum continuously with the characteristics of its nature, how it protects, and its slogan "No artificial ingredients.”
3 - Protection Against Excesses
Eco-tourism is a fragile activity which can be destroyed with mass crowds of tourists carrying Nikon cameras and stepping on everything.
4 - Care Safety
Costa Rica has not suffered the violence of civil wars and must take care not to allow drug trafficking gangs. Nobody is interested visiting a country to enjoy nature and at the same time be afraid of assaults or kidnappings.
Source: huffingtonpost.com
More on this topic
February 2010
Country Brand is a lot of things, and could be defined in many different ways, but there are 10 things it is not:
1. Something just related to tourism
2. Not just a slogan
3. Not a CNN TV spot
4. Not just for foreigners
5. Not a short term project
6. Not a cosmetic issue
7. Not like other corporate 8. brands
March 2009
The Costa Rican Tourism Institute (ICT) is investing $1 Million to create a "country brand" to be launched in November 2009.
The idea is to create a brand that represents all sectors of the country. For those that already have a brand such as the tourism sector, the banana industry and others, the "country brand" will be a complement.
August 2010
Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.
Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.
A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".
June 2008
Honduras' Tourism Secretariat has announced his country's new slogan, "It's All Here In Honduras", at Roatán, Islas de la Bahía.
During the launch, Under Secretary of Tourism Paula Bonilla explained the process by which the slogan was chosen.
She said it is the result of years of work and studies aimed at choosing a phrase that sums up the national identity.
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