Online Advertising to Grow at 9% until 2014

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According to the study, Latin America was the region which showed more strength against the recession, registering an online advertising growth of 13.3% in 2009 reaching $ 1,700 million. According to eMarketer, this trend will continue and reach $ 4,000 million in 2014.

As a percentage of the total ad spending, online ads are expected to reach 11% in 2014 from 7.1% in 2010.

The article notes that consumers in the region are increasing their use of mobile phones, Internet and paid television, while print media has suffered the biggest drop in audience, registering double-digit percentage declines from readers in most markets.

Source: portada-online.com

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