Panama Markets Itself as Tourist Destination

©image: BBM Publicidad

According to Prensa.com, the agency "BB&M, from this year, will be in charge of developing the campaign, now that the National Tourism Council has awarded it the contract that used to be managed by Publicuatro (P4)".

Another of the Panama Tourism Authority's (ATP) key strategies is to form partnerships with major US travel agencies to promote Panama as a tourist destination for Americans.

The change in strategy was informed by a Menlo study suggesting that, "every day the number of people in the USA that watch TV advertisements is less and less".

Source: Prensa.com

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