Panama Promoted in BrazilStrong economic growth in recent years and appreciation of its currency against the U.S. dollar has made Brazilians the main tourists in Latin American.Thursday, September 1, 2011 In order to promote tourist destinations in the Brazilian market Panamanians will invest $ 2.5 million in an advertising campaign in the country in the last quarter of the year . Source: Prensa.com ATP to Control Tourism Advertising in PanamaMarch 2012 The Tourism Authority of Panama (ATP) is to take direct control of the $6 million budgeted this year for the international advertising campaign. $11 Million To Promote Panamanian TourismApril 2010 In 2010 the Government will invest $11 million to promote the country as a touristic destination. Advertising Investment Increases by 22% in PanamaMay 2009 In the first quarter of the year, $82.7 million were invested in advertising, 22.3% more than for the same period in 2008. Online Advertising to Grow at 9% until 2014November 2010 A study by eMarketer predicts that online ad spending in Latin America will grow between 6% and 9% annually between 2010 and 2014. |
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