Panama Wants to Attract More Spanish tourists

Out of all Europeans, the Spanish are among the most frequent travelers, and therefore, the authorities are intensifying efforts in the Iberian market.

Tuesday, January 24, 2012


The Tourism Authority of Panama (ATP) is stepping up its efforts to promote the country as an attractive tourist destination and persuade more Spanish people to travel there instead of going to Guatemala, Costa Rica and Cuba, Spain’s favorite destinations in Latin America.

The general deputy administrator of the ATP, Ernesto Orillac, met last week with about 50 tour operators from the company Viva Tours - one of the largest companies in Spain (having 900 agencies and 9,000 points of sale in the Iberian Peninsula). Beach destinations, mountain lodges, adventure and shopping vacations as well as hotel infrastructure in the modern city of Panama were the attractions highlighted by the official.

"The Spanish market is very important for Panama, because of all the citizens of Europe, the Spanish are among the biggest travelers and spend a lot on tourism, so penetrating this is very important for the development of Panamanian tourism", reported Capital.com.pa.

"Spanish tour operators can offer their customers four different tours of 9 days and 8 nights in Panama, which are marketed in the new catalog Iberia America. Also sold is another tour for 16 days and 14 nights starting in the modern city of Panama and ending in Costa Rica", indicates the website.

More on this topic

The Spanish Tourist Market

January 2012

Spanish tourists are the most numerous European tourists visiting Costa Rica, where they stay for an average of 10 days.

A statement from the National Chamber of Tourism reads:

Businesses in the tourism sector consider it vital to maintain a presence in the Spanish market.

Nicaragua Promotes Itself in Europe

June 2010

The country is promoting in Europe its new fiscal incentives for tourism investments.

Nicaragua gets just 10% of its visitors from Europe. 30% are from the U.S and the remaining 60% from Central America.

Mario Salina, Nicaraguan tourism Ministry, and ProNicaragua’s tourism advisor, Laureano Ortega, explained the new incentives plan, which includes “fiscal incentives, easier red tape, … and the new Coasts Law”, reported Prensa.com.

Europeans Prefer Panama

November 2011

The Lufthansa City Center group of agencies has chosen the country as the tourist destination of the year.

Despite the economic crisis on the old continent, Europeans are still traveling, and Panama has become one of the favorite destinations for those who choose to vacation farther afield.

New Tourist Destinations in Panama

November 2011

New destinations in Los Santos province, the town of Chitré and in the district of Pedasí have awoken interest among tourists.

Panama City is no longer the only tourist destination for international visitors to the country. More and more locations are becoming popular in other regions of the country, which add to traditional attractions such as Bocas del Toro and Chiriquí.

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