Tourism Marketing and Sales Panamanian Tourism Authority BB&M Salomón Shamah Tourism promotion marketing on-line marketing tourism tourism campaign Internet Internet advertising advertising advertising campaign country marketing

Panama: Web Strategy to Attract Tourists

An internet campaign developed by the Tourism Authority has meant an increase in visits to the portal Visitpanama.com, which receives on average 73,430 hits per month.

Monday, August 15, 2011

According to the manager of the Tourism Authority of Panama, Solomon Shamah, advertising and web media promotion are an important methods of attracting tourists.

"11 months ago, the ATP implemented a web based communication plan which has allowed Panama to be positioned in traveller’s minds .

Part of the strategy includes the use of Facebook and Twitter, ...in which $700,000 a year is invested.

There is a national contract with Pensanomica Consulting for $130,000 dollars a year and one with the US company New Links for $40,000 a month. As well as these promotions there is also the nationwide tourist advertising developed by company BB&M", reported Prensa.com

Source: Prensa.com

Key entities

BB&M Panamanian Tourism Authority Salomón Shamah Pensanomica Consulting New Links

Countries

Panama

Insight

country marketing marketing web site websites on-line marketing Marketing and Sales Tourism

Panama Markets Itself as Tourist Destination

September 2010

The campaign will feature more Internet and less television in order to attract international tourists.

According to Prensa.com, the agency "BB&M, from this year, will be in charge of developing the campaign, now that the National Tourism Council has awarded it the contract that used to be managed by Publicuatro (P4)".

Panama Advertising Contract Cuts Out Intermediaries

October 2011

The Panamanian Tourism Authority has decided to contract advertising spots directly in order to promote the country internationally.

From next April, when the contract with the agency BB & M expires, the tourist agency will directly handle the $6 million advertising budget to be spent advertising spots for international promotion campaigns.

Panama Invests $4 million in Tourism Promotion

May 2011

The Tourism Authority of Panama has launched a campaign for the international market called "Unimos al mundo" (Uniting the world)

Salomon Shamah, the Minister of Tourism, said the campaign will invest $4 million in 2011, while for 2012 there is an estimated guideline of between $6 and $8 million.

Last-Minute Tourism Promotions

August 2009

Guatemalan tour operators now have a website to market their "last-minute" offers.

The Guatemalan Tourism Institute (Inguat), in alliance with the Tourism Chamber (Camtur), launched the website "Last Minute to Guatemala", where tour operators, hotels, car rentals and restaurants can publish special offers, with a minimum 25% discount over the listed price.

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