brand brand value trademark brand image Business and Investment Intellectual property Management Marketing and Sales Ministry of Commerce and Industries (Panama) country brand Agricultural products Agricultural sector Alfredo Vélez Brand change Cargill

Registered Brands Increase in Panama

The brand registry grew by 66.8% with respect to last year, driven in part by low registration costs.

Wednesday, June 24, 2009

This growth is not free from disputes, which occur when a company opposes the registration of a brand on behalf of another, and that can touch off a long judicial process.

One analysis in martesfinanciero.com highlights a few cases, which a lot of the times go beyond the borders of Panama, such as Speedo Holdings international, which presented a lawsuit, and won, against “Spido Joyeros.”

Source: martesfinanciero.com

Key entities

General Directorate of Industrial Property Registry (Panama) Ministry of Commerce and Industries (Panama) Luz Celeste Ríos

Countries

Panama

Insight

Intellectual property brand value brand trademark Business and Investment

14% Increase in Panamanian Trademark Registrations

January 2012

Trademark registrations in 2011 grew by 14.1% compared to 2010, driven by strong commercial activity.

According to the Ministry of Commerce and Industry there are currently 47,662 existing brands in the country.

"Applications and procedures for registration of a trademark also reported an increase of 17.2%.

Telefónica Registers Trademark in Costa Rica

March 2011

The Spanish company began the process of registering its trademark in Costa Rica.

Telefónica, with extensive coverage in Latin America, began the process of registering its trademark in Costa Rica before the Industrial Property Registry.

Telefónica was awarded the third block of phone frequencies from the tender done by the Costa Rican government, the more attractive block because it requires less investment in infrastructure.

Costa Rican Public Registry: New On-Line Services

July 2009

In August, Internet users will be able to access information related to corporate entities, and a new certification issuing service.

Real Estate information could be available online by the end of the year, according to estimations by authorities.

"The user won't have to physically visit the National Registry for their paperwork, saving both money and time.

In times of crisis, which is more important, the brand or the price?

November 2008

This is the question that many businessmen and managers are asking, if in times of crisis the brand is more important or if it is better to not invest in the brand and offer better prices.

In the August edition of the "El Economista El Salvador" the VI Survey of brands by LPG Datos was published.

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