franchising Business and Investment fast food Restaurant Opening Restaurants restaurant José Fernández Francorp Agriculture & Food Alturisa S.A. Arturo Melo Asociación Guatemalteca de Franquicias Aída Ríos Berkshire Hathaway Buen Rollo S.A.

Rise of Franchises in Guatemala

The country has become the largest market for franchising in the region, with sales of $300 million annually.

Friday, June 24, 2011

Of all the franchises operating in the country, who together generate about 525,000 direct jobs, 65 are national chains and of these, some already have a presence in other countries such as Pollo Campero, and La Holandesa among others.

Ramon Hernandez, president of the Guatemalan Association of Franchises (AGF), noted that "for this year (2011) we expect the arrival of eight foreign franchises which are currently in negotiations with local partners, without revealing brands or dates", reported Batres Alexis in her article in Elperiodico.com.gt.

60% of franchises being developed in Central America are fast food chains.

Source: elperiodico.com.gt

Key entities

José Fernández Francorp

Countries

Guatemala

Insight

franchising new company fast food Business and Investment

Boost to Franchises in Guatemala

May 2012

An agreement between the Guatemalan Chamber of Commerce and the Guatemalan Association of Franchising aims to promote the model in order to achieve growth by opening up new markets.

Aida Rios, president of the Guatemalan Association of Franchises (AGF in Spanish), said the support of the GCC will allow companies interested in franchising to compete in other countries, improve financing options and project their image at events.

Costa Rican Franchises Grow

March 2012

31 companies in Costa Rica work under this business model, some with foreign expansion.

Most domestic franchises belong to the food and services sector.

Among these are Musmanni (pioneer in the field of franchising, in 1985), Merecumbé(1998), Get Nuts (2002), Maridos de Alquiler (2005), Pane E Vino (2008), Inka Grill (2008) and Atlético Gimnasio y Spa (2008), reported Nacion.com.

Guatemalan Franchises Target Brazilian Market

October 2009

Businessmen from the food sector are exploring the Brazilian market in order to expand their franchises.

Companies "Pollo Campero", "Go Green", "Los Cebollines" and "Tacontento" are studying this market for their expansion plans for 2010, reported Ricardo Camargo, secretary of the Brazilian Association of Franchises.

More Franchises to Come to Guatemala

March 2012

The Guatemalan Association of Franchises expects the arrival of six new franchises in the country, representing investments of $10 million.

This year six new franchises could come to Guatemala, where there are nearly 300 such companies, said Aída de Mancilla, president of the Guatemalan Association of Franchises (AGF).

close (x)