The 270 square meter store will be located in Oakland Mall and will create 30 jobs.
'On 19 March the chain opened it’s his first branch in the country, located in the Pradera Concepción shopping center, and also recently opened the third Starbucks branch in San Salvador in the Galeries shopping center", writes Byron Dardón in Prensalibre.com
Manuela Velasquez, director of marketing for Central America, said the company has no plans at the moment to move into other countries in the region. They are committed to strengthening the outlets in El Salvador and Guatemala.
Source: prensalibre.com
More on this topic
January 2011
The company will open its first shop at mall Pradera Concepción before March 2011.
With the supervision of the Salvadoran American Coffee Corporation, administrator of the franchise for Central America, the recruiting for employees began through Tecoloco.com.
"The arrival of Starbucks to the local market of Coffee Shops will represent a challenge for coffee chains like Barista, Cafe Saul and San Martin, focusing on a high socioeconomic segment operating in Pradera Concepcion, and indirectly to others like Coffee Cup & Café,” reported Elperiodico.com.gt.
March 2011
On March 19 the chain will open its first store at the Pradera Concepción Mall.
The inauguration increases the presence of coffee shops in the Guatemalan market, which currently has ten chains and small cafes competing for a market share.
"Francisco Pallarea, president of Café Cultura magazine, believes the market for coffee shops will become more competitive, reflected in service proposals and products currently offered, the chains who become static against Starbucks will lose their competitive edge and, therefore, their market share,” reported Elperiodico.com.gt.
January 2012
Next May the U.S. chain will open its first store in San Jose, Costa Rica.
The announcement was made via a press release from the Pan American Coffee Corporation, a company that promotes Salvadoran coffee shops across the Isthmus.
Nacion.com reported quoted Manuela Velasquez, Starbucks marketing manager for Central America: "Our main goal is to bring the Starbucks experience to Costa Ricans.
August 2010
The chain's first coffee shop will open toward the end of next year in the Salvadoran capital.
Starbucks Coffee Company and Corporación de Franquicias Americanas (CFA), one of Central America's largest franchise operators, have entered into a 'a strategic area development agreement' to open licensed Starbucks stores across the region.
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