"Slow Living": A Promotional Campaign in Costa Rica

At the launch of the campaign, the tourism minister, Allan Flores said that it is targeting markets in the United States and Canada.

An article in Hosteltur.com quotes the Minister as saying, "... today we have taken up the challenge of backing creativity and innovation. It is time that we stood before the world as we are, a country with a strong commitment to sustainability, an acclaimed destination for our quality of life and especially for our warmth, a place that captivates, surprises and that people fall in love with. "

Source: Hosteltur.com

More on this topic

Costa Rica Launches Tourism Campaign

September 2011

The country will be promoted as a tourist destination in 19 international fairs over the next six months.

The first of 19 shows in which the country will take part is the "Top Resa" in Paris this week.

The rest will be in Europe (7), United States (9) and two in South America.

Panama Wants to Attract Brazilian Tourists

August 2011

The country will be promoted as a shopping destination to foster the entry of tourists from Brazil.

Strong economic growth in Brazil and appreciation of its currency against the U.S. dollar has made Brazilians the most attractive tourists in Latin America.

Panama has benefited from this, and in recent months the number of tourists from Brazil entering the country has increased significantly.

Advertising Expenses for Tourism in Panama

February 2011

Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.

Prensa.com reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.

Ministers meet in bid to project Central America as a single tourist destination

July 2008

Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.

The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.