Small Hotels in the Region to be Promoted

Using a reservations platform, agencies can promote tourism in Central America directly to tourists.

Wednesday, July 13, 2011

The cities of Masaya, Granada and León, among others, will feature more as holiday destinations, through means of a partnership established between the company Amadeus and the National Chamber of Tourism allowing forty small hotels to be advertised to tourists in the region.

In an article in laprensa.com.ni, July Videa, marketing director of the Nicaraguan Institute of Tourism (Intur), stressed that "this will increase bookings from abroad, creating an opportunity for small hotels who don’t usually have the resources to invest in promoting their premises.

Valenti said that for now the platform will be available to travel agencies in Central America, but in a few months it will be available to all agencies working with Amadeus, which globally is more than 69,000."

More on this topic

Ministers meet in bid to project Central America as a single tourist destination

July 2008

Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.

The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.

Panama Wants to Attract Brazilian Tourists

August 2011

The country will be promoted as a shopping destination to foster the entry of tourists from Brazil.

Strong economic growth in Brazil and appreciation of its currency against the U.S. dollar has made Brazilians the most attractive tourists in Latin America.

Panama has benefited from this, and in recent months the number of tourists from Brazil entering the country has increased significantly.

El Salvador to Host Hotel Congress

September 2011

The country will host from today until September 29 the IX Central American Forum of Small Hotels.

Organized by the Central Federation of Small Hotels (FECAPH), the event brings together the region's hoteliers to define strategies to improve competitiveness.

"In parallel, a "Provider’s Fair " will also be running, which aims to improve infrastructure investments.

Small Hotels Not Affected by Crisis

July 2009

A smart combination of marketing, promotional packages, agreements with wholesalers, and good service has allowed some hotels to “be doing well.”

Generally, it is hotels with less than 40 rooms, which don’t depend on large flows of tourists, that are less seriously affected by the crisis in regards to securing a good clientele with occupancy levels above 80%.

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