Smartphones, Social Networks, and Mobile Advertising

©image: Bart Everson

The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years.

Scott Howe, corporate vice-president of Microsoft’s Advertiser and Publisher Solutions Group, predicted that advertising on mobile telephones will represent between 5 and 10% of global media advertising expenditures in the next 5 years.

Source: reuters.com

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