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The data is also an indicator of the importance of the so-called social media (Facebook, Twitter and others) in modern life.
The survey form asked people to answer the question "Where do you lose most of your time?", provided were six options, which ended up in the following order:
In social media - 36%
Fantasy Sports (simulators property) - 25%
Watching TV - 23%
Shopping - 9%
Reading - 2%
At work - 2%
Source: Adweek.com
More on this topic
March 2010
Gone are the days in which people were loyal to a single news medium.
A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.
In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio.
August 2010
Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.
Companies need to constantly keep track of consumer attitudes and social media sites such as Facebook and Twitter are an excellent way to do so.
A JWT survey of 18 leading communication professionals led to the following list of 12 tips for best practice use of social networks, which it calls its "Social Media Checklist".
May 2010
Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.
Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.
October 2010
People are migrating from television to the digital media, where they interact.
Advertising is changing rapidly, to respond to rapid changes in public behavior, which is increasingly spending more time in front of computers, connected to the Internet, at the expense of time devoted to traditional media like television and especially printed media.
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