Social Networking Advertising Does not Attract Users

More than half (56%) say they dont like buying products they have seen advertised on social networking sites - suggesting that brands have to go beyond paid advertising to influence consumer purchasing decisions .

Senior Technology Analyst at Mintel, Cecilia Liao commented on the data in a press release:

"Our research suggests that social network users do not consider the ads they see there as particularly memorable or relevant, at least on a conscious level. However, this doesnt suggest that they are completely ineffective. "

Source: Mintel

More on this topic

Harnessing the Power of Social Media

May 2010

Social media can increase productivity, innovation, collaboration, reputation, and employee commitment with the organization.

On-the-job use of social networks by employees holds the potential to transform the world of work.

Many well-known organizations are leveraging the connective power of social media to enhance productivity, innovation, collaboration, reputation and employee engagement.

The Blind Can See Again

March 2010

There was a time when web page readers didn’t see advertising. This was called ‘banner blindness’.

Even by 2007 usability expert Jakob Nielsen was still presenting studies showing that users rarely looked at display advertising on Web sites.

In the early years of display advertising on Web pages, people ignored ads because they were usually totally irrelevant.

Print and Online Advertising: Trends Crossing

November 2010

A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

The Advertising by Result Revolution

March 2011

Major Internet companies create new scenarios in order to build a brand.

While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results.

Brands want to participate not necessarily spending money on advertising platforms but through internal 2.0 communication experts.