Starbucks Coffee Company and Corporación de Franquicias Americanas (CFA), one of Central America's largest franchise operators, have entered into a 'a strategic area development agreement' to open licensed Starbucks stores across the region.
“We are proud to introduce Starbucks Coffee and the unique Starbucks Experience to customers in Central America,” said Pablo Arizmendi-Kalb, vice president and general manager, Starbucks Latin America.
Source: Starbucks
More on this topic
October 2010
The U.S. coffee chain launched a campaign to for its new stores in Central America.
On November 4th, a press conference is scheduled in which they will announce their new openings.
Prensa Libre published on its website, "On the 16th of August, the chain announced in San Salvador that its first coffee shop will open in late 2010, with the help of Corporación de Franquicias Americanas.”
December 2010
Located in Lifestyle Center La Gran Via, it’s the second chain store opening in less than a month.
The first store, which marked the company's start of operations in Central America, is located in Santa Elena, Antiguo Cuscatlan.
"With the opening of this second store in the region we are confirming our commitment to expand our role in the inheritance of the coffee culture that is so present here, give consumers the chance to experience Starbucks," told Laprensagrafica.com Mauricio Granada, general manager of the Pan American Coffee Corporation.
August 2011
The new store will open in late September and will be the fifth by the chain in Central America.
The 270 square meter store will be located in Oakland Mall and will create 30 jobs.
'On 19 March the chain opened it’s his first branch in the country, located in the Pradera Concepción shopping center, and also recently opened the third Starbucks branch in San Salvador in the Galeries shopping center", writes Byron Dardón in Prensalibre.com
January 2011
The company will open its first shop at mall Pradera Concepción before March 2011.
With the supervision of the Salvadoran American Coffee Corporation, administrator of the franchise for Central America, the recruiting for employees began through Tecoloco.com.
"The arrival of Starbucks to the local market of Coffee Shops will represent a challenge for coffee chains like Barista, Cafe Saul and San Martin, focusing on a high socioeconomic segment operating in Pradera Concepcion, and indirectly to others like Coffee Cup & Café,” reported Elperiodico.com.gt.
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